Insights
Blog
Notes from our team on valuation, B2B SaaS sales, and what we look for in companies we back.
December 13, 2023
Starting Point For Startup Valuation
The motivation for writing about startup valuation is obvious; it is essential to everything we do. Funding rounds often drag on due to large bid and ask spreads driven by unrealistic expectations.
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January 27, 2022
B2B SaaS Sales Model
How to model new customer acquisition in B2B SaaS sales, and what we have noticed is often neglected while modeling.
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October 27, 2021
Investment Focus
We invest in productivity software companies serving small to medium-sized businesses — but flexibility is part of how we work.
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October 25, 2021
Trado Capital
Trado Capital is Olli Sirkiä's investment company. We invest in companies that have the potential to be market leaders in their areas of expertise.
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